Ball State Media Study

"The average American spends more time using media devices —television, radio, iPods and cell phones — than any other activity while awake, says a new study from Ball State University. The Middletown Media Studies 2 (MMS2), the most comprehensive observational media use study ever undertaken, also found participants are adept at managing their use of two or more types of media at the same time."


"'As a society, we are consumers of media,' Papper said. 'The average person spends about nine hours a day using some type of media, which is arguably in excess of anything we would have envisioned 10 years ago.'"